This study employed a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. A survey of 500 respondents from various diasporic communities was conducted to gather quantitative data on audience preferences and viewing habits. Additionally, in-depth interviews with 20 fans of "Desi Mallu Masala Aunty Collection Part 4" provided qualitative insights into their motivations and engagement with the content.
Straubhaar, J. (1991). Beyond media imperialism: Cultural proximity and the reception of Latin American television programs. Critical Studies in Mass Communication, 8(1), 1-19. desi mallu masala aunty collection part 4 hit better
Kaur, M. (2005). Diasporic consumption and transnational cultural citizenship. Media, Culture & Society, 27(3), 419-436. This study employed a mixed-methods approach, combining both