Viral videos often feature faces that are manipulated, edited, or presented in a way that distorts reality. For instance, the use of deepfakes, AI-generated videos that swap faces, has raised concerns about the authenticity of facial images (Chakraborti et al., 2020). Such manipulations can lead to a blurring of the lines between reality and fantasy, influencing our perceptions of faces and identity.
Ekman, P. (1992). An argument for basic emotions. Cognition and Emotion, 6(3-4), 169-200. Viral videos often feature faces that are manipulated,
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. Ekman, P
The face is a critical component of human communication, conveying emotions, intentions, and identity. With the rise of social media and viral videos, faces are now more accessible and scrutinized than ever before. Platforms like YouTube, TikTok, and Twitter have created new avenues for face-related content, from viral challenges to memes and hashtag campaigns. These digital artifacts have not only changed the way we interact with faces but also influenced our perceptions, attitudes, and behaviors towards them. Cognition and Emotion, 6(3-4), 169-200
This study provides a critical analysis of the impact of viral videos and social media discussions on face perception. However, further research is needed to explore the nuances of face perception in different cultural and social contexts. Future studies should investigate the long-term effects of social media use on face perception, as well as the development of interventions aimed at promoting positive body image and media literacy.