The movie revolves around the lives of three main characters: Chirag (Ayushmann Khurrana), a struggling writer; Bincy (Kriti Sanon), a free-spirited and independent woman; and Imran (Rajkummar Rao), a simple and caring friend. The story takes place in Bareilly, a small town in Uttar Pradesh.
The movie ends on a happy note, with Chirag and Bincy getting married. Imran, though initially heartbroken, eventually finds happiness with a new love interest.
The story takes a turn when Imran, a close friend of Chirag and Bincy, falls in love with Bincy. However, Bincy doesn't return his feelings, and Imran's unrequited love becomes a pivotal point in the story.
Bareilly Ki Barfi received positive reviews from critics and audiences alike. The movie's success can be attributed to its unique storyline, strong character development, and exceptional performances by the lead actors.